Summer / Winter Industrial Training and Internship Program at Niks Technology Patna
is a broad term that refers to various and different promotional techniques deployed
to reach customers via digital technologies.
is embodied by an extensive selection of service, product and brand marketing
tactics, which mainly use the Internet as a core promotional medium, in addition to
mobile and traditional TV and radio.
is also known as Internet marketing, but their actual processes differ, as digital
marketing is considered more targeted, measurable and interactive.
includes a raft of Internet marketing techniques, such as search engine optimization
(SEO), search engine marketing (SEM) and link building. It also extends to
non-Internet channels that provide digital media, such as short messaging service
(SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones,
Ebooks, optical disks and games.
A key digital
marketing objective is engaging customers and allowing them to interact with the
brand through servicing and delivery of digital media. This is achieved by designing
digital media in such a way that it requires some type of end user action to view or
receive the motive behind that media's creation. For example, to receive a free
e-book, a customer might be required to register or fill out a form, benefiting the
advertiser with a valuable customer or lead.